Furniture.com
Role
Lead Motion Designer
Furniture.com, an online platform that offers a vast selection of furniture and home décor, connecting customers with curated options for every room, providing a seamless shopping experience from browsing to delivery.
In these projects, I focused on simplifying their message by mimicking the sleek, modern design of their user interface. The content was crafted with a cohesive, minimalist aesthetic to reflect the brand's straightforward and customer-centric approach.
Simplifying the User Experience
Collaborating with Furniture.com's internal creative team, I worked to create a video that mimicked their sleek and modern user interface, simplifying their business model in a clear and cohesive way. The goal was to translate the user experience into a visually engaging animation, using clean design elements and a minimalist aesthetic to reflect the brand's innovative, streamlined approach to online furniture shopping.
Bringing Online Shopping to Life
By crafting a lifelike, immersive setting, the commercial captured the essence of the shopping experience in a way that was visually striking and easy to understand.
These 3D environments helped bridge the gap between the digital storefront and the customer, showcasing products in a dynamic and engaging context that mirrored the seamless online shopping experience.