Nectar Studios
Role
Lead Motion + UX Designer
Nectar Studios is a leading content production company with decades of experience in creating high-quality commercial work. To reflect their reputation as an innovative and agile production house, I designed and developed a sleek, dark-themed website that captured the essence of their brand while showcasing their extensive portfolio.
To enhance the site’s performance, I built around an SEO strategy focused on key industries such as retail, financial services, and legal services.
Personas
Sarah
Role: Creative Director
Industry: Advertising Agency
Sarah is a creative director seeking a production partner that can deliver bold, high-quality concepts on tight timelines. After facing issues with inconsistent quality and delays, she needs a studio that offers both creativity and reliability. On Nectar Studios’ site, Sarah looks for quick access to reels and case studies that show technical skill and the ability to handle large-scale projects efficiently.
David
Role: Marketing Director
Industry: Retail
David, a marketing director, needs a production studio that can create eye-catching content aligned with his brand’s tone and marketing campaigns. He values consistency and agility, especially when dealing with tight deadlines and limited budgets. On Nectar Studios’ site, he looks for a clean, professional presentation of services and case studies, with a focus on experience in retail and the ability to manage large-scale content production while keeping the brand cohesive.
We designed the site with the user in mind, grouping content for retail, legal, and financial services to make navigation easy and relevant. This strategic layout helps users find what they need quickly while also improving our SEO, ensuring we rank well for key industry terms. By focusing on a streamlined experience, we cater to decision-makers looking for targeted expertise in their fields.
After finalizing the design, I developed dynamic video reels that seamlessly integrated with the site, enhancing the overall user experience. Each step was carefully crafted to ensure both visual appeal and functionality, while also considering SEO optimization strategies for future growth.