MIDFLORIDA
Role
Lead Motion Designer
Made With
ACD: David Dulock
Art Director: Andrew Harrison
Banking can often come with a lot of unnecessary hassle, but at MidFlorida Credit Union, the focus is on simplicity and transparency. To highlight this, we created a campaign using a blend of 3D visuals and straightforward animation, showing customers how they can avoid the frustrations associated with big banks.
The clean, engaging motion graphics reinforced the message that banking doesn’t have to be complicated, making MidFlorida’s approach feel approachable and refreshingly honest, standing out in an industry often filled with confusion.