Rooms To Go
Role
Motion Designer, Editor, Colorist
Creating thousands of pieces of content annually for a brand like Rooms To Go requires a seamless blend of creativity and efficiency
From crafting engaging animations to delivering polished visual storytelling, my work spanned a variety of formats and styles, ensuring every piece felt fresh and on-brand. With a focus on quality and speed, I was able to help Rooms To Go maintain a dynamic presence across all media channels, keeping audiences engaged and driving the brand's success.
3D Product Visualization
For Rooms To Go, I created 3D renderings of their furniture to bring each piece to life exactly as needed for various advertisements. The process involved working along side the Rooms To Go team to ensure every detail, from texture to dimension, was true to the real-world items. Producing lifelike visuals that seamlessly integrated into their commercials and promotional content. This approach allowed us to showcase their furniture with precision and consistency across a variety of media.
Showcasing the Rooms To Go App
Through engaging animations, we visually demonstrated how users can easily navigate the app, explore product options, customize furniture, and complete purchases. The motion graphics helped simplify the user interface and emphasized the app’s user-friendly design, bringing the features to life in a clear and compelling way.
Sports Stadium Displays
We developed a series of eye-catching animations designed specifically for display in sports stadiums and live outdoor environments. These animations were crafted to capture attention in high-energy, large-scale settings, enhancing the brand’s presence at live events.
Celebrity-Powered Commercials
Collaborating closely with the team, we crafted compelling visuals that mobilized celebrity fan bases and elevated Rooms To Go's brand presence. I had the opportunity to work with talents such as Julianne Hough, Cindy Crawford, Ximena, Jesse Palmer, and Drew and Jonathan Scott (the Property Brothers). Each commercial was designed to resonate with fans of these celebrities, ensuring that Rooms To Go’s message reached a wider audience through dynamic, polished content.