ABBVIE
As a global leader in the biopharmaceutical industry, AbbVie is known for its innovative approach to healthcare, delivering solutions that improve lives. For a company of this size and impact, maintaining a strong and refreshing brand presence is key.
In my work with AbbVie, I developed motion design that focused on creating a sense of refreshment and relief for one of their key products. The visuals incorporated crisp, cool colors like blues and whites, evoking calmness and coolness. This approach helped visually convey the product's benefits, aligning perfectly with AbbVie's reputation for quality and innovation.
Role
Lead Motion Designer & Art Direction
Building a Flexible Content System
I developed a dynamic content system that allows products to be seamlessly placed into AI or 3D-generated backgrounds while maintaining visual consistency across the board. By using this system, we could rapidly create content featuring interchangeable products, all while ensuring that the product's appearance—such as lighting, proportions, and textures—remained consistent and polished in any setting.
Lasts All Day
In AbbVie’s "Lasts All Day" commercial, I created motion designs that conveyed the product's refreshing benefits. I aimed to evoke a sense of calm and clarity. Fluid animations and dynamic transitions highlighted the moisturizing properties, while water droplets added a lively touch. This approach reinforced AbbVie’s mission to enhance quality of life, making the message both memorable and impactful.